ABETA – The Brazilian Ecotourism and Adventure Travel Trade Association

The Brazilian Ecotourism and Adventure Travel Trade Association (ABETA) is an association focused on the development and strengthening of the Brazilian ecotourism and adventure tourism market. In partnership with the Tourism Ministry, EMBRATUR (Brazilian Tourism Board) and SEBRAE among others, ABETA leads the Brazilian adventure travel industry with qualification, certification and promotion programs in order to highlight Brazil as a key global Eco & Adventure Tourism destination. ABETA is dedicated to promoting conservation of the environment and preservation of our cultural & historical heritage while disseminating the ideals of sustainability, safety, and quality through Ecotourism and Adventure Travel.

Mission
To transform the Ecotourism and Adventure Travel in economic, social and environmental viable activities.

Our goals are to:

• Promote a positive image of Brazil to the world;
• Encourage growth of Brazil’s tourism industry;
• Create business opportunities for entrepreneurs;
• Engage and promote local communities as Ecotourism & Adventure Travel destinations;
• Provide environmentally sustainable access to nature;
• Ensure customers satisfaction.
  

Vision
We believe that Brazil will be one of the top destinations for Ecotourism and Adventure Travel in the world, supported by a network of companies with excellent service, commitment to protect Brazil's cultural & natural environments, and able to provide safe and unforgettable experiences to customers.

BBEco – Brazilian Bureau of Ecotourism
The Brazilian Bureau of Ecotourism (BBEco), is a program executed by ABETA, with the specific  function to promote Brazilian Ecotourism and Adventure Travel destinations abroad, and to certify that the services meet the quality standards set by EMBRATUR (Brazilian Tourism Board) and ABETA. Since 2005, the Bureau has worked to increase global awareness of Brazil as one of the top destinations in the world for Ecotourism and Adventure Travel. And, in 2009, National Geographic Adventure Magazine recognized Brazil as one of its Destinations of the Year. Please, feel free to contact us anytime. We are eager to help you make Brazil a world class destination for Ecotourism and Adventure Travel in the world;

Visit us at: www.brazilnature.travel

Contact us at:  ppci@abeta.com.br  

Embratur (Brazilian Tourism Board)
In order to consolidate Brazil as a competitive international destination, Embratur (Brazilian Tourism Board) develops several programs and actions in specific markets, according to the Aquarela Plan – Brazilian International Tourism Marketing Plan. The Plan was launched in 2005 and it defines a number of strategies to target the main tourists’ outbound countries. The campaign to promote Brazil is focused on tourism trade, press and final consumers, working on five segments: Sun & Beach, Ecotourism & Adventure Tourism, Culture, Sports and Business, Events & Incentives.

To promote Brazilian tourism products and services and build business opportunities that enhance tourist demand, Embratur supports tourism organizations that gather the private sector of specific segments and which consistently work with foreign tour operators and travel agents in the main countries of the world. Currently, Embratur supports four segments through partnerships with those organizations: Ecotourism, Golf, Students Interchange and Resorts. These actions contribute to achieve Embratur’s main goals, i.e., to attract more tourists, to increase tourism expenditure and to increase their stay in Brazil, thus contributing to the economic, social and regional development of the Country.

The Ministry of Tourism

The Ministry of Tourism – Mtur - was created in 2003 during President Luiz Inácio Lula da Silva's first term of office. The Ministry's mission is to develop tourism as a sustainable economic activity, which involves the promotion of social inclusion, the reduction of regional imbalances, the environmental protection, the guarantee of fundamental rights, and the preservation of the historical and cultural inheritance of Brazil, in addition to the generation of income, jobs, and international trade revenues.

This Ministry also operates in the areas of infrastructural investments, professional capacity-building, and tourism promotion in order to qualify the major Brazilian destinations as reference points worldwide. Since its creation the Ministry of Tourism practices the decentralized and participative management because it believes that this kind of management is one of the best ways to organize, plan, and operate its business. Therefore, MTur assigns top priority to keeping a permanent dialogue with the Brazilian States and Municipalities, the private businesses, and the social sector organizations. In keeping with these guidelines MTur strives to foment economically productive, socially fair, and environmentally correct tourism activities.